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Mobile Banking discussion
Attendees:
John Muchow - MFoundry
Robby Wright -
Brad Garland - The Garland Group
Jason Knight - Wesabe
Jim Bruene - Online Financial Innovations
Shari Storm - Verity CU
Vibhu
Weston Heil - Metafos
Brent Dixon - Trabian
Bob Vandehey - Online Resources
Mark McSpadden - The Garland Group
Discussion points:
In the US, phone providers are obstacles to mobile applications
India's phone functionality is far more advanced
Other countries, like Japan, have a society that is more public transportation based. Mobile applications are more important in this type of environment when people are in tight quarters and not driving. In US, people are typically driving in cars and we have ATM's and Internet access every few blocks.
There was a discussion about Chase Plus I/Facebook partnership.
What about a simple mobile app that just has a green/red indicator to quickly see online balances with configurable thresholds?
Is mobile really needed or would a fully functional IVR system that understood natural spoken language such as Google 411 be accepted better by US market?
Is mobile banking just filling a gap due to hard to use IVR systems and longer wait times in call centers?
Is mobile banking just a short term solution until all mobile devices have fully functional browsers?
When Internet Banking, Bill Pay and other solutions were at the beginning of their adoption curve, the user was charged.Some mobile initiatives can cost the FI to lose money. For example, if a user can check their balances realtime, NSF fees would drop. A better solution would be to notice the low balance and cross sell a bridge loan versus having them get a payday loan.
More interfaces such as RSS feeds for balances would be great.